Client Overview:
Client Name: Beauty N Curls
Industry: Beauty & Personal Care (Unisex Salon)
Location: Gurugram, India
Services Provided: Branding, Logo Design, Meta Ads, Local SEO, Social Media Optimization
Beauty N Curls approached us with a vision to stand out in a saturated salon market. As a newly launched unisex salon, their goal was to:
Build a cohesive brand identity that appealed to both male and female clients.
Drive local visibility and increase walk-ins.
Establish a strong online presence across social media and Google search.
Run effective ad campaigns to promote services and special offers.
We took a 360° approach that blended creative branding with targeted digital marketing strategies.
We started by understanding the salon’s personality, audience, and service offerings. Beauty N Curls wanted a trendy yet inclusive brand feel—appealing to men and women alike.
We chose:
#fbbdbd– to reflect calmness and style
#050401 – to add modern, unisex appeal
#ffb552 – to evoke a sense of premium care
#ffffff – To balance and enhance
A clean, serif font for elegance and a modern sans-serif for versatility across print and digital.
We crafted a minimal, elegant logo featuring soft curves that mimic hair curls, designed to be scalable across formats—from storefront signage to social profile images.
We fully optimized their Google My Business profile, including:
High-quality images
Service descriptions
Operating hours
Location keywords
Review strategy
Submitted consistent business information (NAP) to local directories for better visibility in search results.
Optimized their website pages with location-based keywords:
“Unisex salon near Sector 66”
“Haircut and styling in Gurgaon Sector 66”
“Best facial salon near me”
We created Meta (Facebook & Instagram) ad campaigns that:
Highlighted core services
Promoted opening discounts
Showcased client transformations
Using geotargeting, we focused on audiences within a 10–15 km radius, layered with interests like:
Hair & beauty
Skincare
Grooming & wellness
Scroll-stopping visuals were paired with short, benefit-driven copy and clear CTAs like “Book Now” and “Get 20% Off.”
We refreshed their social media pages with:
Updated bios and usernames
Branded highlight covers
Consistent color schemes and typography
Planned content included:
Client before-and-after posts
Behind-the-scenes stories
Grooming tips
Promotional offers
We also ran interactive story polls, launched hashtags, and encouraged client check-ins and selfies for organic reach.
| Challenge | Solution |
|---|
| Building a unisex brand without alienating either gender | We selected neutral tones and balanced design elements to appeal to all demographics |
| Gaining traction in a highly competitive local market | Implemented hyper-local SEO and refined ad targeting to outshine competitors |
| Encouraging walk-ins from online engagement | Used geo-based offers and urgency messaging in ads and posts |
| Metric | Growth |
|---|---|
| Google Search Impressions | ↑ 280% |
| New Followers on Instagram | ↑ 650+ |
| Meta Ads CTR | 3.2% (Above industry average) |
| Google Reviews | ↑ From 3 to 30+ with 4.8★ average |
| Monthly Bookings | ↑ 2.5x growth |
“We absolutely loved the logo, colors, and the entire brand vibe. Our customers keep mentioning how professional and beautiful our branding looks. The Meta ads brought us real footfall and we’ve seen a major rise in new client bookings. Digital Spitz truly delivered more than expected.”
— Beauty N Curls Team
Strong branding sets the stage for trust and client loyalty.
Local SEO combined with Meta ads creates a powerful funnel from visibility to walk-ins.
Visual consistency across platforms increases brand recall and professionalism.
Let’s talk. If you’re a salon, spa, or beauty business aiming to stand out and grow fast—Digital Spitz can help you build, boost, and own your brand presence online.
